Our team work hard to develop a deep understanding of you, your practice, and the most effective ways to communicate your brand through online marketing.
Organic (natural) rankings are competitive within dental marketing. Facial aesthetics, dental implants and orthodontics are often targeted, due to the high return a dental practice can gain if it comes top for these phrases.
Gaining high rankings is not about luck, it’s about having a skilled team continually working on your campaign, watching what your competition is doing and being in line with Google’s regular algorithm changes.
Search Engine PPC
Dental practices can benefit greatly, and drive new patient enquiries, from PPC (Pay-Per-Click) advertising.
PPC is an online advertising model used to display targeted adverts to users on a cost per click basis. Adverts can be displayed on search engines such as Google, publisher websites and social media platforms such as Facebook. Each time an ad is clicked on there is an associated cost per click.
social media management
Social Paid Advertising
We have seen some fantastic results from our online marketing campaigns. The Exeter Dental Centre went from 1,000 online visitors a month in 2012 to nearly 5,000 in 2016. Irish practice Boyne Dental went from 300 visitors to nearly 2,500 in the same period.
With competition increasing so much in the last 10 years, having an online marketing budget isn’t really optional in dentistry any more.
The good news is any investment in search is accountable, and you will be able to see your return on investment in our monthly performance reports. So, how many new patients do you actually want?