[us_image_slider ids=”233″ autoplay=”1″ autoplay_period=”3″]

project description

Situation

Shields Dental & Implant clinic was established in 2008. The practice grew steadily into an established, profitable implant and advanced dental practice. The team found they hit a plateau in terms of growth by 2015, with both partners reaching maximum capacity clinically.

Goal

Double the size of the business within 3 years.

strategy

Work towards continuous growth. Aim to take new patients from 20 each month to 75 each month.


outcome

Goal achieved within 18 months.
For more information, visit www.shieldsdentalclinic.ie

tactics

  • Become numbers driven as a business – 4 weekly including EBIT reporting
  • Increase production capacity – recruit Associates
  • Re-brand
  • New web site / signage
  • Interior / exterior makeover
  • Create an additional surgery
  • Introduce a robust marketing system
  • Expand treatment modalities
  • Become patient-centric in terms of service delivery – open 7 days
  • Introduce treatment coordinator – highly developed patient journey
  • Introduce dental shop