Shields Dental & Implant Clinic

by | Jul 31, 2017

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project description

Situation

Shields Dental & Implant clinic was established in 2008. The practice grew steadily into an established, profitable implant and advanced dental practice. The team found they hit a plateau in terms of growth by 2015, with both partners reaching maximum capacity clinically.

Goal

Double the size of the business within 3 years.

strategy

Work towards continuous growth. Aim to take new patients from 20 each month to 75 each month.

outcome

Goal achieved within 18 months.
For more information, visit www.shieldsdentalclinic.ie

tactics

  • Become numbers driven as a business – 4 weekly including EBIT reporting
  • Increase production capacity – recruit Associates
  • Re-brand
  • New web site / signage
  • Interior / exterior makeover
  • Create an additional surgery
  • Introduce a robust marketing system
  • Expand treatment modalities
  • Become patient-centric in terms of service delivery – open 7 days
  • Introduce treatment coordinator – highly developed patient journey
  • Introduce dental shop

“Jonathan lead the growth of our business taking us from 800k to 1.8m within 24 months. He did this through his strategic vision, practical know-how and his sense of humour”

Cormac Shields, Shields Dental & Implant Clinic