Crocodile Orthodontics

by | Aug 4, 2017

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project description

situation

NCOC is the dominant Specialist Orthodontic brand in Cardiff for the NHS.

goal

To capitalise on the growing private adult and children’s demand for Orthodontic treatments

strategy

To leverage the Specialist training of the clinicians and create a clear pathway to all patients.

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outcome

So far, so good!

tactics

  • Create a paediatric brand www.crocodile-orthodontics.co.uk
  • Create a dedicated Crocodile branded clinic
  • Create an adult orthodontic brand www.embrace-orthodontics.co.uk
  • Create a dedicated branded Embrace clinic
  • Maintain the NCOC branding and dedicated clinic
  • Invest heavily in search marketing and social media

“I’ve gone from practicing four days a week to zero”

Mike Hesketh The Exeter Dental Centre