Exeter Dental was a very mature, tired private dental practice in desperate need of resuscitation.
To take turnover from circa 450k to £3m within in 5 years of purchase – with a clear exit option.
The Exeter Dental Centre went from £450,000 turnover to £2,450,000 in less than four years.
Become the ‘disrupter’. Before the acquisition EDC, along with the other dental practices in Exeter, enjoyed an informal cartel that worked for everybody apart from the customers.
The top strategy was to become the leading dental brand in Exeter by adopting a retail approach to the market and becoming patient-centric.