Buttercup 7 Day Dental

project description

situation

Gerwyn and Angela owned a small NHS practice on the 2nd floor of a Glasgow tenement building. The practice was in a gentle decline although it was providing an acceptable level of income.

goal

Grow to £750k sales within 3 years.

strategy

Sell the NHS practice and open a retail-orientated, front line dental practice.

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outcome

The practice is on track to achieve the goals set in the timescale outlined.

For more information please contact Buttercup 7 Day Dental on 0141 334 4550 or visit www.buttercup7daydental.co.uk

tactics

• Be a ‘disrupter’ – open 7 days
• Locate in high traffic location on a retail strip with parking
• 1500 sq. ft format – 3 surgerys with space for a 4th / de-con room / team room / business hub and patient lounge
• Create a retail ‘energetic’ dental brand that appeals to all – young / old / family / singles
• Create a memorable retail environment – feels like a coffee shop
• Create remarkable patient journey
• New web site / signage
• Invest heavily in search and social media marketing
• launch 48 sheet poster campaign in the catchment area
• Sell up from NHS base