project description
situation
A very tired, struggling practice acquired in 2013 – turnover was about €30k.
goal
Become the dominant dental and implant centre for Navan and its catchments within 5 years, with a turnover of at least €1.8m
strategy
Become the market disrupter. Due to current position there was nothing to lose. Offer more treatments, make more noise and always wow patients.
outcome
Goal achieved 1 year sooner than planned
For more information, you can talk to the team on +353 46 902 8683 or visit www.boynedental.ie
tactics
- Create a numbers-driven business
- Re-brand / website/ signage
- Dominate the digital space
- Increase opening hours
- Embrace as far as possible the retail concept
- Move to an iconic building with state of the art technologies
- Wide range of clinical skills delivered by outstanding teams
- Create business hub and have a finally tuned marketing system
- Appoint an experienced Business Manager
- Win awards to raise profile