If you’re looking for business specialists in the dental sector,
you’re in fine company.
We help business owners identify their objectives and build a plan to achieve them, at a strategic, tactical and operational level.
Our small, talented team has the practical skills and experience to actually deliver your personal and business objectives.
Jonathan Fine is a renowned marketing strategist with an entrepreneurial flair and a big group background.
Before he began specialising in the dental sector in 2010 he delivered projects for BMW, Tesco, Orange, Nestle and IBM, among many other global brands.
His approach centres on bringing the lessons of big business to the independent practice owner. His knowledge of the dental and health sector, combined with decades of retail experience, has made him incredibly valuable to practice owners in an increasingly competitive marketplace.
Ross is a Chartered Accountant who has been working with dentists and healthcare professionals for over 15 years. Ross has experience working with associates, principals and multi-clinic owners; from squats through to £2m+ Harley Street businesses.
Having previously created and built a successful general practice accountancy firm, his interests are now focussed in the dental sector, providing trusted and holistic professional guidance. Ross’ ambition is to provide excellent service and advice to dentists in the arenas of accountancy, marketing and business improvement.
Dan comes from a sales and marketing background which led him to start his own telecoms business in 2010. Through this experience Dan developed a much broader interest in business as a whole, with a particular focus on leadership and business model innovation.
He has been able to focus his skill set on the dental sector. An ability to objectively analyse a dental business as a whole allows Dan to build a focused strategy to achieve his client’s aspirations.
Stewart has a background in managing high profile search advertising campaigns and has worked in online marketing since 2003, specialising in dentistry since 2014. He has previously run successful campaigns for high profile clients such as Jaguar, Nestle, Mars, Playboy and other big brands in competitive markets.
As Online Marketing Director, Stewart regularly achieves new patient traffic increases of 30 to 55%. He uses a range of highly skilled techniques designed to reach out to new customers, and reignite activity in those who have previously expressed an interest in your practice but haven’t become a customer.
Online marketing is a key channel for new patient acquisition in dentistry. Stewart’s monthly reporting will highlight areas of success and return on investment, so month on month the deployment of your marketing budget can be adjusted for maximum effect, generating more new patients.
After years managing successful Search Engine Optimisation campaigns for global brands, including SkyBet, Healthspan, Nestle, Royal Mail, RAC, Black & Decker and Confused.com, Andrew is now using his skills to secure rapid increases in website traffic for new dental practices.
Andrew regularly attends events at Google HQ to ensure that he remains one step ahead of the latest updates, and has a proven record of creating proposals that fit client needs and budgets, and delivering the results.
With experience in image and video optimisation, social media and providing unique creative ideas that attract natural, beneficial backlinks, Andrew will bring the latest online marketing techniques to your campaigns. His work analysing and solving technical issues within your website will ensure your business is highly visible on search engines and google maps.
videographer & editor
Callum has been making corporate videos since 2010 and can be relied upon to produce high quality, compelling material. He manages the production process from planning and shooting through to editing and designing motion graphics.
Since graduating in Media Production at Bournemouth University he has been increasingly sought after for his ability to respond to briefs creatively and bring out the emotional, emotive appeal of brands.
Callum has worked on digital campaigns in a range of industries. Most importantly for dentists, he is particularly experienced at patient testimonial videos, which have been shown to generate the best conversion rate of all online video content.
Lucy works closely with everyone on the Fine Company team to ensure the smooth running of operations in every department. With a particular interest in team dynamics, Lucy has implemented Agile project management at Fine Company and dental practices to improve their internal systems.
client services coordinator
Halle works with the team to organise events, welcome new clients and implement Fine Company’s marketing activities. With a background in hospitality, Halle has excellent client service and is extremely organised.
Zac spent seven years working on national newspapers and brings Fleet Street production values to content for the dental sector. His ability to imbue copy with brand personality enables practice owners to speak to patients with consistency across all platforms.
Zac began working with dentists at a PR group, where he developed trade press connections and a passion for breaking down the pervasive clinical jargon in dentistry for the benefit of patients.
Zac’s content generation process includes directing your website videos and detailed research in order to develop a deep, rich feel for your practice. This is essential, as someone who understands your brand will intuitively reinforce it throughout your content, creating a seamless customer journey.