If you’re looking for business specialists in the dental sector,
you’re in fine company.
We help business owners identify their objectives and build a plan to achieve them, at a strategic, tactical and operational level.
Our small, talented team has the practical skills and experience to actually deliver your personal and business objectives.
Jonathan Fine is a renowned marketing strategist with an entrepreneurial flair and a big group background.
Before he began specialising in the dental sector in 2010 he delivered projects for BMW, Tesco, Orange, Nestle and IBM, among many other global brands.
His approach centres on bringing the lessons of big business to the independent practice owner. His knowledge of the dental and health sector, combined with decades of retail experience, has made him incredibly valuable to practice owners in an increasingly competitive marketplace.
head of performance reporting
Four decades working with medical software companies gives Robert unique insights, enabling him to drive dental practice improvement with software and key performance indicators (KPIs).
Robert initially worked with early diagnostic companies Miles Laboratories, Bayer, Amersham International and ICN, and software companies Meduser and Medicus. In 1994 he established Software of Excellence (SOE), before joining Microsoft as European Head of Healthcare. Returning to SOE as MD, he helped consolidate its dominant market position, culminating in its sale to Henry Schein in 2007.
Since 2008 Robert has worked as a consultant for DPAS and SOE, helping more than 80 dental practices improve revenue with KPIs. Robert has a BSc in Human Biology and an MBA in Strategic marketing.
Zac spent seven years working on national newspapers and brings Fleet Street production values to content for the dental sector. His ability to imbue copy with brand personality enables practice owners to speak to patients with consistency across all platforms.
Zac began working with dentists at a PR group, where he developed trade press connections and a passion for breaking down the pervasive clinical jargon in dentistry for the benefit of patients.
Zac’s content generation process includes directing your website videos and detailed research in order to develop a deep, rich feel for your practice. This is essential, as someone who understands your brand will intuitively reinforce it throughout your content, creating a seamless customer journey.
online marketing director – ppc
Stewart has a background in managing high profile search advertising campaigns and has worked in online marketing since 2003, specialising in dentistry since 2014. He has previously run successful campaigns for high profile clients such as Jaguar, Nestle, Mars, Playboy and other big brands in competitive markets.
As Online Marketing Director, Stewart regularly achieves new patient traffic increases of 30 to 55%. He uses a range of highly skilled techniques designed to reach out to new customers, and reignite activity in those who have previously expressed an interest in your practice but haven’t become a customer.
Online marketing is a key channel for new patient acquisition in dentistry. Stewart’s monthly reporting will highlight areas of success and return on investment, so month on month the deployment of your marketing budget can be adjusted for maximum effect, generating more new patients.
online marketing director – seo
After years managing successful Search Engine Optimisation campaigns for global brands, including SkyBet, Healthspan, Nestle, Royal Mail, RAC, Black & Decker and Confused.com, Andrew is now using his skills to secure rapid increases in website traffic for new dental practices.
Andrew regularly attends events at Google HQ to ensure that he remains one step ahead of the latest updates, and has a proven record of creating proposals that fit client needs and budgets, and delivering the results.
With experience in image and video optimisation, social media and providing unique creative ideas that attract natural, beneficial backlinks, Andrew will bring the latest online marketing techniques to your campaigns. His work analysing and solving technical issues within your website will ensure your business is highly visible on search engines and google maps.
videographer & editor
Callum has been making corporate videos since 2010 and can be relied upon to produce high quality, compelling material. He manages the production process from planning and shooting through to editing and designing motion graphics.
Since graduating in Media Production at Bournemouth University he has been increasingly sought after for his ability to respond to briefs creatively and bring out the emotional, emotive appeal of brands.
Callum has worked on digital campaigns in a range of industries. Most importantly for dentists, he is particularly experienced at patient testimonial videos, which have been shown to generate the best conversion rate of all online video content.
client services director
Jane works closely with everyone on the Fine Company team and has regular contact with clients to ensure the smooth running of operations, which includes logistics, meeting planning and feedback.
As our key researcher for practice analysis days, Jane compiles geographic and consumer information to help our management consultants assess their client’s position in the market.
Jane is also responsible for competitor research, including regional treatment pricing analysis, competitor online marketing, and she runs our mystery shopping and psychometric testing activities.
Sarah has extensive experience working alongside businesses to manage their web and graphic design projects. With her rich technical knowledge and project management experience, Sarah has a clear understanding of how to deliver outstanding results within defined timescales.
She takes great joy in transforming the creative representation of dental practices, and in monitoring the impact this has on their long-term success.
Sarah heads our creative team, which consists of experienced graphic designers, front-end designers and website developers. Her integrated approach with the other Fine Company teams means that the visual and digital direction aligns seamlessly with the entire bespoke support package created for you.