by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by | Sep 5, 2018 | Online marketing
This summer saw a big algorithm change by Google that’s been dubbed the Medic Update. That’s because it is understood to have hit health and medical related websites the hardest. Here’s the latest data and explanation taken from the Search Engine Round Table...
by Stewart Roode | Nov 29, 2017 | Communications, Online marketing, Website
About 70% of your web visitors find your dental business on their phones. For this reason alone it’s a good idea to get a slick responsive website set up if you haven’t already. But now there’s another reason: the performance of your mobile site is going to be the one...
by Stewart Roode | Aug 2, 2017 | Blog, Blogs, Online marketing
Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what to think. And when people do it for you, they are racing to keep up with ever...
by Zac Fine | Jul 26, 2017 | Blog, Blogs, Business growth
Look at any dental website and you’ll see the news or blog tab at the top of the navigation bar, or nearby. I haven’t met many practice owners with the inclination to write a blog, and that’s understandable, so the job often goes to someone equally as disinclined who...