by Jonathan Fine | Oct 17, 2019 | Business growth, Communications, Content, Orthodontics
Don’t you just love disrupters? I do. They turn the tables and make life exciting. “Open for a lifestime supply of confidence” are the tantilisating words, written in large white font, on the pretty box that arrives in the post from Smile Direct...
by Jonathan Fine | Aug 22, 2019 | Cosmetic dentistry, Orthodontics
SmileDirectClub, the cheap mail order ortho service that’s available in the US, Canada, UK and Australia, is becoming a public company. Invisalign maker Align Technology once owned 19% of the company, which was valued at $3.2bn in October. Last year it came of age,...
by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...