project description
situation
NCOC is the dominant Specialist Orthodontic brand in Cardiff for the NHS.
goal
To capitalise on the growing private adult and children’s demand for Orthodontic treatments
strategy
To leverage the Specialist training of the clinicians and create a clear pathway to all patients.
outcome
So far, so good!
tactics
- Create a paediatric brand www.crocodile-orthodontics.co.uk
- Create a dedicated Crocodile branded clinic
- Create an adult orthodontic brand www.embrace-orthodontics.co.uk
- Create a dedicated branded Embrace clinic
- Maintain the NCOC branding and dedicated clinic
- Invest heavily in search marketing and social media