by Jonathan Fine | Dec 21, 2019 | Business growth, Communications, Patient journey, Performance reporting, Treatment coordinator, Workshop
The next five years in UK and Irish dentistry are all about retailisation, a process that’s already in full swing but has some way to go. The dental practices and small groups that have already nailed this are outperforming the corporates and redefining the...
by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics
Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...