The myth of ethical selling

The myth of ethical selling

The myth of ethical selling    By Jonathan Fine. November 30, 2016. There’s often a communication problem between patients and clinicians in dentistry. A healthy industry has grown up around this core challenge for the clinician — the ever uncomfortable need to make...
A video’s worth 1.8 million words

A video’s worth 1.8 million words

A video’s worth 1.8 million words  By Zac Fine. November 25, 2016. In the past year our photography and video team has been producing more and more patient and clinician videos, which comes as a result of tracking website visitor behavior. It’s an established...
Bupa’s made the acquisition of the decade

Bupa’s made the acquisition of the decade

Bupa’s made the acquisition of the decade    By Jonathan Fine. November 23, 2016. Imagine a world without M&S, Ikea, easyJet, Tesco or Specsavers; in some respects that’s how the dental landscape looked in the UK and Ireland — until now. Bupa is buying Oasis for...